Changes Afoot At The NRA As TV Channel Ends, Lobbyist Resigns, A New Hill Probe Begins

BY SASHA INGBER & TIM MAK

The National Rifle Association has shut down its online TV channel and lost its chief lobbyist, new setbacks for group that also is the subject of another new congressional investigation, NPR has learned.

The NRA has struggled under both scrutiny from the outside for its connections to Russia’s interference in American politics and from internal divisions over its leadership and its finances.

The latest developments took place Wednesday when the gun rights group’s CEO, Wayne LaPierre, announced that the NRA’s online channel NRATV would stop broadcasting live programming.

He cited costs, return on investment and the direction of the content.

LaPierre also blamed Ackerman McQueen, the Oklahoma-based advertising firm overseeing television production. Despite a decades-long relationship between Ackerman McQueen and the NRA, allegations of financial impropriety have led to a contentious legal dispute.

Both sides have accused the other of improper conduct.

Chris Cox (L), the NRA’s chief lobbyist, with CEO Wayne LaPierre at the annual meeting in Indiana in April.
CREDIT: Scott Olson/Getty Images

Since NRATV’s launch in 2016, some of the programming has gone beyond support of the Second Amendment and into more controversial territory.

Last year, one segment drew condemnation for featuring Ku Klux Klan hoods on “Thomas the Tank Engine” trains as NRA spokeswoman Dana Loesch complained about a children’s television show that had diversified its characters.

At least some of the NRA’s leadership thought the TV programming crossed a line.

“There were a lot of us, including the CEO, who were extremely concerned and upset that it seemed to be an off-topic subject,” NRA board member Joel Friedman told NPR. “But remember, who is the one who drove the bus on NRATV? It was Ackerman McQueen.”

The company responded with its own criticism of the gun rights group.

“Ackerman McQueen is not surprised that the NRA is unwilling to honor its agreement to end our contract and our longstanding relationship in an orderly and amicable manner,” it said in a statement. It said the NRA refused to pay millions of dollars and used intimidation tactics.

“When given the opportunity to do the right thing, the NRA once again has taken action that we believe is intended to harm our company even at the expense of the NRA itself,” it added.

Loesch did not immediately respond to NPR’s request for comment. The NRA declined to comment.

NRA’s Top Lobbyist Steps Down

Chris Cox, the NRA’s top lobbyist in Washington, D.C., resigned after nearly 25 years, multiple sources told NPR. As the head of the NRA’s lobbying arm, he was considered one of the most powerful figures in the capital.

Cox has worked at the organization since 1995, and has been the NRA’s top lobbyist since 2002.

He had been suspended after being accused of contributing to the effort to oust LaPierre, an allegation he denies. Friedman, the board member, said he was surprised to learn that Cox had quit.

“I’ve known him 17 years and he’s always been a strong advocate for the Second Amendment and Second Amendment rights,” said Friedman, who sits on the NRA’s board . He was surprised to learn that Cox had quit.

Cox did not respond to a request for comment.

NRA Finances Under Scrutiny

Under LaPierre, the gun rights group is facing allegations of financial misconduct. LaPierre countered that people inside the NRA and Ackerman were trying to oust him.

Rep. Brad Schneider, D-Ill. a member of the House Ways and Means Committee, told NPR that he was launching an investigation into whether wrongdoing has occurred and “whether these activities warrant reconsideration of the NRA’s tax-exempt status.”

He sent a letter to LaPierre on Wednesday afternoon demanding financial documents and correspondence related to LaPierre’s claim that former NRA president Oliver North tried to force him to resign, among other items.

At least three congressional committees are investigating the NRA, in addition to a probe launched by New York Attorney General Letitia James.

Growing Divisions Withing Gun Rights Community

As the NRA undergoes its turmoil, the broader movement it champions is splintering.

Some supporters of the Second Amendment are continuing to advocate for gun rights but going public with their specific opposition to the NRA due to allegations of financial misconduct.

Greg Kinman, who runs a YouTube account about firearms with 4.2 million subscribers, announced last week that he was no longer taking support from the NRA or promoting the group because of the recent controversies.

“It’s kind of gotten to the point where it’s the last straw,” Kinman said.

And prominent conservative writer Erick Erickson wrote on his website that the NRA was “adrift by grift” and “rotting from the inside out.”

Meanwhile, former NRA staff have joined with NRA members to form a group called Save the Second. Founded in the last week and a half, it was created to be a watchdog for the NRA’s finances.

“Save the Second really does exist to help the NRA find a path back to credibility, legitimacy and effectiveness,” board member Robert Pincus told NPR. “The established leadership of the NRA has become complacent in regard to our fight for gun rights, and they’ve become focused on fundraising and cronyism.”